The Imprint Assessment

A Guide to Understanding Your Identity, Calling, and Creative Expression

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Why Your Identity Shapes Everything You Build

Venn diagram showing overlap between design and becoming, with alignment indicated at the bottom.

Most of us don’t struggle with lack of talent.
We struggle with identity.

Jamie Winship tells a story of a leader telling him plainly:
“You don’t know who you are… because you’re imitating me.”

He had credentials, experience, and a calling, but no clarity of identity.

That moment reveals something true for every creative, entrepreneur, and leader:

When you imitate, you lose clarity.
When you live from identity, everything aligns.

That is the heart of the Imprint Assessment.

What the Imprint Assessment Is

Diagram showing a large circle labeled 'DESIGN' connected to another large circle labeled 'BECOMING' with a dashed line, indicating misalignment.

The Imprint Assessment helps you uncover:

  • the identity God formed in you

  • the false roles or pressures shaping your work

  • the gap between who you’re becoming and who you’re imitating

It measures how aligned you are in four core areas:

  1. Imprint — identity & assignment

  2. Mountain — calling & direction

  3. Inner World — formation & surrender

  4. Overflow — the expression of your life and work

Together, they give a snapshot of your spiritual, creative, and vocational alignment.

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THE FOUR PILLARS & WHY THEY MATTER

Text about imprints and divine truth forming a heart shape on a dark background, with a quote from Hebrews 1:3 about God's radiance and power.

1. IMPRINT

“You are the only one who carries what you carry.”

This pillar uncovers how clearly you:

  • understand your identity

  • see your God-given assignment

  • resist or fall into comparison

  • create from who you’re becoming

  • know the people you’re called to serve

A low score isn’t failure.
It simply means imitation or confusion has been shaping you.

A stylized fingerprint with inward spiraling text. Below, the title 'INNER PLACE' and a biblical quote from PSALM 51:6 about truth and wisdom.

2. MOUNTAIN

“Clarity comes when you rise above the noise.”

This pillar reveals your sense of calling:

  • influence as stewardship

  • God in your strategy

  • faithfulness over visibility

  • eternal significance

  • clarity about the people or place you’re called to

When the Mountain score is low, you feel directionless.
When your score is high, your path becomes clear.

A stylized fingerprint with a quote about learning to walk in God's path, and a Bible verse from Micah 4:2 about going up the mountain of the Lord to learn his ways.

3. INNER WORLD

“God desires truth in your hidden places.”

This pillar measures the health of your unseen world:

  • silence and listening

  • busyness vs intimacy

  • peace with God’s pace

  • integrity between private and public life

  • surrendered outcomes

A low score here usually signals noise, hurry, or pressure.
A high score signals formation.

Design with a stylized fingerprint in the center, surrounded by a circular quote from the Bible, John 4:13-14. Below, the word "Overflowing" in bold, with a paragraph explaining the biblical symbolism of drinking living water from Jacob's well to symbolize everlasting life.

4. OVERFLOW

“Your brand becomes a witness when it flows from presence.”

This pillar measures what comes out of your life:

  • creativity flowing from partnership with God

  • obedience as freedom

  • life-giving work

  • sustainable rhythms

  • work that carries spiritual weight

When Overflow is aligned, others feel it.
Your work has clarity, life, and ease.

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How the Scoring Works

There are 20 questions, five in each pillar.
Each question is scored 1–5.
Each pillar has a maximum of 25 points.
Your total score ranges from 0–100.

What scores actually mean

  • High score → alignment, clarity, freedom, identity

  • Low score → invitation, not judgment

  • Mid-range score → transition or partial formation

Every number reveals where God is forming you.

A personalized imprint summary with the top pillar labeled 'Strongest Pillar' showing an imprint score of 20 out of 25 and the bottom 'Weakest Pillar' label showing an imprint score of 9 out of 25. The summary features fingerprint icons and text about growth and strengthening overflow.

How to Interpret Your Results

  1. Circle your lowest pillar. This is your growth doorway.

  2. Ask: “What voice has shaped this part of me—God’s or someone else’s?”

  3. Notice what feels tight or heavy. That’s usually where imitation or pressure is creeping in.

  4. Choose one small practice (silence, journaling, confession, obedience, listening prayer, sabbath, etc.) The goal isn’t performance. It’s formation.

You’re not trying to score higher.
You’re learning to live truer.

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Because your work flows from who you’re becoming.

If identity is unclear, your brand becomes noisy.
If calling is unclear, your decisions lose precision.
If your inner world is unsettled, your leadership becomes reactive.
If overflow is blocked, your work feels forced.

The Imprint Assessment helps you see:

  • where God is shaping you

  • where your voice is emerging

  • where alignment will unlock clarity

  • where purpose is pulling you forward

This isn’t a personality test.
It’s identity formation.

Why This Assessment Matters for Creatives and Entrepreneurs

Three young adults standing outside in front of a metal security shutter, engaging in conversation. One is holding a coffee cup, another is holding a pastry, and the woman is smiling while interacting with the man.
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